Enhancing Content Creation with Flare
Project overview
⭘ Main goal of Flare was to improve user retention by offering an integrated solution for their social media growth
⭘ Needed to create a feature aligned with business resources, offering a cost-effective solution.
Problem Statement
⭘ Small and medium-sized businesses struggle with social media management due to limited resources, expertise, and the high costs of outsourcing.
⭘ COVID-19 highlighted the necessity of a strong online presence for businesses to boost income, but many merchants lack the direction and resources to get started.
⭘ Building an effective social media presence requires significant investment in time, money, and content creation, making it difficult for small businesses.
⭘ Over 72% of Gen Z shop directly from social media, preferring a streamlined experience with updates and offers from a single app, which presents an opportunity for merchants to engage this demographic.
Goals
⭘ Pinosell Engagement
⭘ Relevant AI Content for businesses
⭘ Developing key features that would be instrumental for social media success
⭘ Easy to Create for our persona
Design Process
⭘ Define: Conducted interviews with users, merchants, and digital agencies to identify pain points in e-commerce expansion.
⭘ Research: Defined project goals, researched market solutions and AI integration options, and aligned product requirements with business resources.
⭘ Narrowing Down Ideas: Created low-fidelity sketches and designs, presenting to engineers, developers, and PMs for alignment.
⭘ Design: Developed high-fidelity designs, collaborated closely with developers during sprints, and conducted bug bashes to ensure quality.
⭘ User Testing: Tested with target users, gathered feedback, and iterated on the design based on insights.
Result
⭘ We integrated gamification and AI optimization to successfully reduce the churn rate by 35%.
⭘ We revised the titles to eliminate confusion, resulting in an 85% improvement in user comprehension of the concept.
⭘ We implemented key changes to the flow, particularly in the share frame, which resulted in a 58% reduction in churn rate.
