The design journey for me starts with empathy. Through user interviews, surveys,  and competitor analysis, I delve into the world of my target audience. This research helps me understand their needs, frustrations, and how they interact with similar products. By creating user personas, I personalize these insights, allowing me to design solutions that truly resonate with the people who will use them.

I believe in the power of exploration to spark innovation. This starts with extensive brainstorming to generate a multitude of creative solutions to user problems.  Next, I translate these ideas into low-fidelity prototypes, like sketches and wireframes, allowing for rapid exploration and iteration before investing in high-fidelity mockups.

In my design process, I prioritise transforming ideas into tangible, user-centered experiences. I begin by conducting comprehensive user research and analysis to inform my designs. Using insights gained, I initiate collaborative ideation sessions with stakeholders and developers to brainstorm innovative solutions. Next, I translate these concepts into interactive prototypes such as clickable interfaces, facilitating early user testing and feedback collection. This iterative approach allows me to refine designs based on user needs before proceeding to full development, ensuring the final product meets both user expectations and strategic objectives.

I believe in the power of exploration to spark innovation. This starts with extensive brainstorming to generate a multitude of creative solutions to user problems.  Next, I translate these ideas into low-fidelity prototypes, like sketches and wireframes, allowing for rapid exploration and iteration before investing in high-fidelity mockups.